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Halfpenny London

To celebrate the launch of our new wallpaper collection, 'National Trust Papers II,' we're delighted to reveal our latest advertising campaign.

Created in partnership with British bridal designer Halfpenny London, the images feature bespoke garments inspired by three wallpaper designs within the new collection. Using ‘Burges Snail’, ‘Beech Nut’ and ‘Tulip’, each unique piece has been carefully crafted by Halfpenny London.

The three designs have been digitally printed onto the fabrics normally used for their beautiful wedding dresses to ensure they are perfectly matched to the wallpapers that inspired them, celebrating the close relationship between fashion and interior design.

National Trust Papers II is available now from littlegreene.com and via our network of stockists.

Tulip (Erddig, Wrexham) c.1898

Considered to be one of Britain’s finest country houses, Erddig, just outside Wrexham in North Wales, is home to an abundant collection of wallpapers. Some still adorn the walls of the state rooms, but many more have been found as samples in tea-chests in the attic rooms. At the turn of the 20th century, they were collected by Philip and Louisa Yorke, who were recently married and committed to the redecoration of Erddig, their new family home. This pattern of scrolling foliage is unusual in its execution; the graded colour which gives life and depth to the leaves was, even in 1898, a contemporary evolution of the traditional, flat damask design.

The scrolling damask Tulip print in Theatre was used to create the dramatic and sophisticated Halfpenny London Oliver dress and Mikado Christian skirt.

Beech Nut (Oxburgh Hall) c.1782

An authentic, late Georgian design, this paper was uncovered at Oxburgh Hall in Norfolk. Originally used within a brightly-coloured, flocked, floral border, the leaf and nut element was block-printed in a rather more subdued grey colourway. While its six contemporary interpretations are unashamedly more colourful, each one uses a similarly balanced colour palette alongside the signature, crafted texture of a surface-printed paper.

The Beech Nut print in Florence has been scaled up to create an incredible, oversized pattern on Halfpenny London’s Stella dress and dramatic Bow coat which was created with an extra long train for added impact.

Burges Snail (Knightshayes Court) c.1878

Built between 1869 and 1874, Knightshayes Court in Devon was designed for the Heathcoat Amory family by the Gothic Revivalist architect and interior designer William Burges. An eccentric and, at-times, controversial character, he designed some of the most original and extravagant Victorian interiors, sometimes while dressed in medieval costumes. This quirky, charming wallpaper adorns the walls of one of the bathrooms and, whilst it’s known to be his design, was introduced in a later restoration, following a period of many years during which subsequent generations of the family tried to minimise the house’s elaborate High Victorian Gothic styling.

The Little Greene advertising campaign features the Dark Blue colourway of Burges Snail printed on an amazing bustier and wide leg trousers, paired with Halfpenny London’s Neptune blazer, creating an elegant yet playful look.